Customized Qualitative Research Services
Texcel Research Group provides a full range of qualitative research services, including:
- Focus Groups
- In-depth Interviews - Telephone or Face-to-face
- Customer/Executive Advisory Forums
Focus Groups and In-depth Interviews are typically used for projects of an exploratory nature, particularly for:
| Product design or redesign | ||||
| Testing market receptivity | ||||
| Product naming | ||||
| Advertising decisions | ||||
| Preparation for more-focused and cost-effective quantitative research |
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Customer/Executive Advisory Forums provide controlled opportunities for exploring specific needs and relationships with your largest and most important customers.
International Services
With in-house multi-lingual capabilities and carefully selected and trained research teams, Texcel Research Group uses proven methods for conducting international research projects seamlessly and with agility across all major business centers world-wide.
Contact us
We value the opportunity to discuss your unique research requirements and to make recommendations for achieving your objectives.
We comply with the ICC/ESOMAR International Code of Marketing and Social Research Practice