Customized Qualitative and Quantitative Research Services
Texcel Research Group provides a full range of qualitative and quantitative research services, including:
- Focus Groups
- Web-based Quantitative Studies
- Market Intelligence / Market Insights
- In-depth Interviews - Telephone - Web-based - Face-to-face
- Customer/Executive Advisory Forums
Focus Groups and In-depth Interviews are typically used for projects of an exploratory nature, particularly for:
- Product design or redesign
- Testing market receptivity
- Product naming
- Advertising decisions
- Preparation for highly-focused and
cost-effective quantitative research
Web-based Quantitative Studies are used to "drive" respondents to a central website to participate in an online study. Our methods have been very successful with hard-to-recruit respondents and within cultures where purely on-line research methods cannot be trusted.
Market Intelligence and Market Insight Investigations assessing specific markets, product areas, or emerging technologies. In addition to analyses using third-party databases and selected literature, we conduct carefully-targeted in-depth interviews whenever possible and appropriate
Customer/Executive Advisory Forums provide controlled opportunities for exploring specific needs and relationships with your largest and most important customers.
With in-house multi-lingual capabilities and carefully selected and trained research teams, Texcel Research Group uses proven methods for conducting international research projects seamlessly and with agility across all major business centers world-wide.
We value the opportunity to discuss your unique research requirements and to make recommendations for achieving your objectives.