Texcel Research Group: Research Project Types

Experience with a Variety of Projects

Texcel Research Group has extensive experience conducting research projects for leading companies on a variety of topics, including:

New product development issues such as optimal feature/function trade-offs, pricing, and time-to-market
Design of customer-service strategies and service-delivery programs
Customer satisfaction and customer retention
Product naming for new or redesigned products
Ad copy and tagline testing
Optimal sales-channel strategies for new markets
Market development
Corporate image and development of related communication strategies for international and local markets
Product positioning and placement for new or redesigned products
Advertising effectiveness and development of promotional strategy
Development of hypotheses prior to quantitative studies
Clarification of research issues and language specifics prior to developing quantitative research instruments

Clarification of surprising, contradictory, or controversial findings from completed quantitative studies

The research project was a completely positive experience. Texcel gave us a research report we trust, and our entire team here walks around with the research report, quoting from it all the time. We’re constantly applying the results of the project. Robert Smith
Vice-President of Marketing
NovusEdge

We comply with the ICC/ESOMAR International Code of Marketing and Social Research Practice