Our Founding Partners

Our founding partners, each with more than 20 years research experience, draw on a unique combination of abilities, with educational backgrounds including MBA (in business and international finance) and PhD (in psychology). With multilingual capabilities and extensive international experience, we offer our international services as a principal specialty.

Bart Veldwisch, MBA

Bart has been a research practitioner for more than 20 years. He began his career as a software developer and later received an MBA degree from Bentley College. He was with Digital Equipment Corporation for 15 years, directing its market research function for 8 years. He then joined Boston Research Group as a Vice-President (Technology and International Research). In 1996, Bart co-founded Texcel Research Group.

Alice K. Sanders, PhD

Alice has been a research practitioner for more than 25 years, beginning as a research associate at the University of Iowa and continuing as a consultant to the business and academic communities. She received MS and PhD degrees from the University of Georgia where her areas of concentration included psychology and research methodologies. Immediately prior to co-founding Texcel Research Group (in 1996), Alice served as a tenured professor at Eastern Illinois University.